0% Complete
English
صفحه اصلی
/
پانزدهمین کنفرانس بین المللی فناوری اطلاعات و دانش
Improving Long-Term Engagement of Insurance Brokerages by Providing Gamified Configurations Based on The Delphi Method
نویسندگان :
Hosein Bayati
1
Fattaneh Taghiyareh
2
Sahand Hashemi
3
1- دانشگاه تهران
2- دانشگاه تهران
3- دانشگاه تهران
کلمات کلیدی :
Gamification،Insurance،Insurance Brokerages،Delphi Method،Customer Engagement،Personalized Configurations
چکیده :
Abstract— In the competitive landscape of the insurance industry, maintaining long-term engagement with both clients and internal stakeholders is crucial for the success of insurance brokerages. Gamification, the application of game-design elements in non-game contexts, has emerged as an effective strategy to enhance engagement. However, for gamification to be truly effective, it must be personalized and aligned with the specific business needs of the brokerages. This study aims to develop and implement gamified configurations tailored to the unique needs of insurance brokerages. By leveraging the Delphi method, the research seeks to create a set of configurations directly aligned with brokers' most critical needs, enhancing engagement and fulfilling business objectives. A comprehensive survey was conducted among insurance brokers, focusing on four main areas: identifying the brokerages' core needs, scoring and ranking these needs, evaluating technology-oriented tools and methods, and ranking these methods based on their relevance to gamification. The Delphi method was then employed to refine and prioritize the collected data, developing tailored gamified configurations. This study resulted in a set of rewards and actions that were prepared based on the needs of brokers. They were then mapped to the most appropriate gamifiers based on the statistical correspondences extracted from a panel of experts. Lastly, we prepared a prioritized list of the best gamifierreward and gamifier-action matches that can be used in our gamification platform, which will result in significantly optimized usage of our resources. The research demonstrates that personalized, business-oriented gamification can significantly improve long-term engagement in the insurance brokerage industry. By focusing on the most critical needs of brokers and employing the Delphi method to refine these insights, the study offers a robust set of configurations that brokerages can implement to achieve sustained engagement and meet their business objectives.
لیست مقالات
لیست مقالات بایگانی شده
Benchmarking Embedding Models for Persian-Language Semantic Information Retrieval
Mahmood Kalantari - Mehdi Feghhi - Nasser Mozayani
خوشه بندی ویسیلاب های دو آوایی زبان فارسی در کاربرد لب خوانی
مهسا هدایتی پور - دکتر یاسر شکفته - دکتر محسن ابراهیمی مقدم
Automatic identification and reconstruction of Tuberculosis in microscopic images using convolutional auto-encoder network
Ahmad Reza Nadafi - Farahnaz Mohanna
A Novel Service Deployment Policy in Fog Computing Considering The Degree of Availability and Fog Landscape Utilization Using Multiobjective Evolutionary Algorithms
Maryam Eslami - Dr Mehdi Sakhaei-nia
Identifying Children's Personality Styles through Drawing Analysis using Machine Learning
Maedeh Mosharraf - Faezeh Banabazi
Improved Weighting in the Automated Texts Classification using Fuzzy Method
Hamidreza Sadrarhami - S. Mohammadali Zanjani - Ghazanfar Shahgholian
A New Routing Protocol in Internet of Vehicles Inspired of Spread Model of the Covid-19 Virus
Taha Yasin Rezapour - Esmaeil Zeinali - Reza Ebrahimi Atani - Mohammad Mehdi Gilanian Sadeghi
Real-Time EEG-Based Analysis Of Stress-Inducing Stimuli
Mohsen Mahmoudi - Fattaneh Taghiyareh - Yasamin Akhavein - Elnaz Ghorbani
Conceptual Intelligent Model for Visual Question Answering using Attention Mechanism and Relational Reasoning
ٍElham Alighardash - Dr Hassan Khotanlou - Vahid Pour Amin
Aligning the Brick and Mortar cosmetic with digital transformation as the right way to overhaul the In-store Experience
Mehrgan Malekpour - Dr Federica Caboni
بیشتر
ثمین همایش، سامانه مدیریت کنفرانس ها و جشنواره ها - نگارش 42.5.2